Our Network

Certain Strategy was created in the mid-1990s to execute on the concept of the Certainty Principle: that engagement, performance and outcomes are optimized when participants have clarity and certainty about their participation in any initiative or relationship.  

We've focused our work on what we've learned to be the greatest drivers of success: analytic insight-powered strategy to optimize customer relationship profitability and workforce performance. 

The first questions we ask of new network members are the same we ask our clients: what are your priorities and what do you need and want to achieve? The next questions follow from those answers.

Our network is a diverse, independent and experienced group of individual experts in strategy development and execution; customer/client/consumer relationship management and engagement; experiences and journeys; lead generation and referrals; influencers and affiliates; quotes to sales to onboarding; everyone-to-everyone commerce; workforce, partner and channel management; learning and development; performance management and goal-setting; rewards and recognition; incentive and variable compensation; data in all its sources, forms, integrations and manifestations; headless commerce and microservices; APIs and ETLs; business productivity software; outsourcing, managed services and clouds; SQL, NoSQL and SPAs; application platform development; digital transformation; regulatory compliance and information security; innovation management; go-to-market and strategic change management; workflow and business process automation; metrics, KPIs and OKRs; business and decision intelligence; data science, analytics, reporting and visualization; and more.

If you are interested in joining our network and potentially participating in our work, please contact us.

Metrics Engine is a robust proprietary data management, analytics  and reporting platform, powered by a full-service outsourcing network of  veteran professionals.