Legacy of Performance

Certain Strategy was created in the mid-1990s to execute on the concept of the Certainty Principle: that engagement, performance and outcomes are optimized when participants have clarity and certainty about their participation in any initiative or relationship.    

Our founders, with their multi-national network of subject-matter experts, were and remain pioneer innovators in customer relationship profitability, workforce performance management and analytic insight-powered strategy.

We’ve advised and supported over 1,000 enterprises across the world, through multiple volatile economic cycles, in tens of thousands of analytics, strategy development and execution initiatives.

We've focused our work on what we've learned are the greatest drivers of success: analytic insight-powered strategy to optimize customer relationship profitability and workforce performance. 

We know with certainty that customers want reliable, reciprocal and valuable relationships with their providers. We know that relationship Acquisition, Retention and Enhancement strategies work.

We know with certainty that the workforce wants to be successful. They want to know what success means, and how to achieve it. We know that explicit and consistent priorities, relevant analytics and insights, aligned processes and technologies, and appropriate rewards will optimize results. 

Some of our clients engage us for specific-term projects, and others have been managed services clients consistently for decades. Our first questions to our clients are always: what are your priorities and what do you need and want to achieve? 

We build powerful strategies and actions from that starting point. We've built, maintain and collaborate with a global network of veteran practitioners and subject matter experts, and efficiently deploy them based on client needs.